Retail trade can hardly remain competitive without being able to appeal to customers.

While there are specific rules for assessing the attractiveness of a trade, there are others that target a group of companies. The criteria used as a basis for assessing the consumer’s seduction are based on the progression of his commitment to one or more businesses.

This analysis reveals a series of observations that affect both the public domain and the private sector. These are essentially tags that, if left untreated, can evolve into business risk.

These risks are classified according to the criticality of the effects on the commercial offer.

The analysis of commercial seduction consists of an activity that complements the Municipal Retail Analysis by the qualitative treatment of the business offer.